Digital Marketing Hacks

The Guide to Working From Home to Twice Your Productivity

I went into the digital marketing space for a couple of reasons.

Firstly, I wanted to have the freedom to manage projects off my laptop, Secondly, I also thought it’s a great way to save time and cost on transport. However, throughout the years, I made different adjustments to the ‘work from home’ lifestyle to keep myself active, fit, emotionally, psychologically and mentally.

The Time and Cost Saved When Working from Home

  • No colleagues

Advantages: You don’t waste time chit chatting on silly things. If you’re a one man operations, you don’t have to waste time on politics. It’s about fixing important KPIs and hitting it.

Disadvantages: You’re all your own. It gets lonely some times. Whilst others relax after work with an after work drinks, it’s on you to keep yourself social with others on your calendar.

  • Shorter traveling time

I started off working from home, however, I realized that home isn’t a good location to work out from. That’s because of some psychological barrier I myself face. It could be because I’m living with parents, or because I’m undisciplined at home.

I found myself a lot more productive at coffee shops such as Starbucks.

So yes, I save a lot of time on commute because I pick a Starbucks that’s nearer to my place. However, when it comes to meeting clients, I share a meeting room with an already operating business. You can negotiate, value add to their organization and broker out a deal that’s a win-win.

The Psychology of Working from Home: How to Master the Art of Working from Home

  1. Working in Short Bursts

It’s researched that the best way to be productive is to work on short sprints, no long, drawn out marathon sessions.

  1. Strictly keeping to project deadlines and due dates 

I used to have a military boss that only allowed his staff to leave 530pm on the dot even though many times, the job was done by 3-4pm. The one-and-a-half-hour wastage daily compounded to hours and hours of inefficient usage of time.

However, if you’re an entrepreneur working from home, you get to reduce inefficiencies, dictate your own life. However, on the other hand, you MUST strictly keep to project deadlines and due dates. That’s the only way your business and life will be functional because you have so much freedom in your lifestyle.

  1. Exercise

It’s important to schedule in exercise, a swim, a gym session when working from home. Because your desk is your office, you’re pretty much going to be really immobile for hours and hours. Exercise helps you keep fit and mentally sharp.

Fun fact: I gained a total of 5 kilograms ever since I started ‘working from home’. 

  1. Planning Out Social activities

Working from home can be quite isolating. Scheduling social activities in your calendar weekly is crucial to keeping yourself emotionally fulfilled.

This is extremely important for me. If your friends can’t relate to your ideas, I recommend joining entrepreneurial conferences, events and more. 

  1. Knowing When to Call it quits for the day

It’s entirely up to me how much I want to work for the day. I can go on till late at night, I can come home and continue working on a project. There’s no boss to ask me what to do, there’s no boss to tell me to stop doing it.

Human productivity diminished after a certain period of time. When you take time off to invest in other areas of your life, you’re actually helping with your productivity in the long run.

People That Work from Home 

In Singapore, it’s not really common to hear of employers allowing their employees to work from home.

However, people that work from home are mostly:

Consultants with Skills in Demand

  • SEO consultants
  • Digital marketing consultants
  • Web design consultants
  • Email marketing consultants
  • Copywriting consultants
  • Social media consultants
  • Entrepreneurs and business owners

They are a group of people attempting the ‘new rich’, someone who define success as doing what you want, from wherever you want, and on your own terms.

These group of people often have skills that are high in demand. There’s a research from Stanford business school that suggests that people are happier and more productive when working from home.

Or, if you’re someone that desires to partake in the ‘new rich’ lifestyle, what skills can you acquire to help you reach this lifestyle?

Personally, I’ve deeply invested in digital marketing courses from entrepreneurial courses to SEO courses over the last 6 years, so that I can reach this lifestyle.

What can you do?

How to Make Money Online with Integrity

The almost impossible question: how to make money online? When I read the book 4 Hour Work Week, I was determined to figure out how to get around this. Over the year, I figured there are a multitude of ways you can go about. 

Stage 1: Freelancing

I started off as an SEO consultant in Singapore who took in freelance projects for a retainer fee of $1500 a month for a period of 6 months. I would then manage the projects off a laptop and communicate with my clients through email. It was that simple.

However, freelancing meant that I couldn’t pick my clients, and my income was capped at a freelancer level. It got frustrating after a certain and I decided to launch my own business. I also re-invested into digital marketing courses, that explored other models of making money online.

Stage 2: Starting Your Own Consulting Business

So, what are some business models you can start that don’t involve selling scammy Clickbank products?

Here are some ideas:

  • SEO consulting business
  • Web design business
  • Copywriting
  • Email Marketing

Get leads through your website, consult/ coach them through Skype, or hire a sales person in your country of residence for sales. Charge them a retainer, communicate with your client through Skype or email.

However, when you start your business, you’ll need to understand business concepts such as getting your first paying client, positioning, systems and customer service. It isn’t as easy as you think. It requires an advance level of knowledge.

Stage 3: Starting Your Own Online Business

Now, let’s get to the biggest monster of online businesses. These are business models that drive the most revenue and have the biggest upsides. They are the E Commerce and online courses models.

  • E Commerce

I’ve a friend who made 6 figures in a month from affiliate marketing. He drives traffic from sites such as Facebook to different products to different audiences, and tests for profitability. I don’t really know the technical details behind creating an E Commerce store, however, it exists, and you can try it.

  • Online Courses

Online courses are a model I’ve been delving into. Growthlab, created by Ramit Sethi does a great job at breakdown how to create online courses. Information products are often low cost and easier to produce.

How to Make Money Online: The Successful Mindset of an Entrepreneur

I went 3 years as a student/ wantrepreneur/ freelancer. There are mindsets you need to adopt to become a successful entrepreneur in general, whether it’s making money online or running an offline business. 

Entrepreneurs:

  • Goes out and tests business ideas in a low cost manner
  • Invests in his own entrepreneurial education such as digital marketing skillsets
  • Creates content
  • Calm and deliberate
  • Build systems
  • Tracks progress
  • Obsessed with getting results for clients

Wantrepreneur:

  • Never tests out a single idea for the fear of failure
  • Consumes blog posts after blog posts
  • Doesn’t invest in skillsets
  • Frazzled, stressed out and overwhelmed
  • Doesn’t rely on systems, but is all over the place
  • Doesn’t track progress and key performance indicators
  • Boasts about his making money, instead of getting results for clients

The psychology of entrepreneurship is extremely important, I didn’t take note of this until I found myself procrastinating, not meeting deadlines for months and years on. 

Tool Kits Required to Making Money Online 

I use this to liase with clients, do sales calls and previews.

Google drive allows you to share files. It’s great for project management.

I use Vodien, a Singapore based host, since I’m based in Singapore.

Guides on How to Make Money Online with Integrity

  • Growthlab

Growthlab creates kick butt advice on copywriting, monetization and gives awesome business systems advice. Their free material is better than a lot of paid material out there. You can learn a lot just by reading the blog posts and signing up for their newsletter.

Strengths:

  1. Email marketing
  2. Copywriting
  3. Entrepreneurship
  4. Business systems
  • Backlinko

Backlinko outranks many of their international competitors when it comes to SEO from Wikipedia to Forbes. They also started as a one man show, their founder being Brian Dean. They’ve create a system for content creation and promotion, which is what I like about their approach towards SEO.

Strengths:

  1. SEO
  2. Content marketing

Or you can check out our SEO course.

Sit Back and Rethink: Systems To Grow a Remarkable Business

Over the last month, I’ve gotten a couple requests from a couple of friends and family to handle their SEO campaign as an SEO consultant.

I charge a retainer fee for my SEO services and if those projects go through, it can take my income potentially to more than a full time degree holder in Singapore along side with my other project (also marketed with SEO).

Whilst I may be excited to get started on projects and increase my business revenue, I’m wary that I may fall into a rut.

That’s because, I knew if I didn’t have systems, I would burn out and I wouldn’t be building a truly remarkable business.

What do I mean by that?

To be honest, I don’t really enjoy performing SEO services for other companies, unless it’s for a much greater amount that I’m charging right now. There’s also so many nuances of digital marketing that I can value add as a consultant, hence, in my opinion, my clients are actually hiring me for more value than they are paying for.

That’s also because SEO takes a long time, it requires so much groundwork.

I actually prefer teaching SEO.

When I got into entrepreneurship, I mostly ignored business systems because I only focused on the marketing aspect of my business projects, however, as I get more requests, I’m going to have to sit back, rethink the systems involved. 

Business Systems 

Basically, business systems include how many company functions, from executives, freelancers, shareholders, investors and growth. It’s NOT just about hard work, it’s about systems.  

  • How am I going to manage different projects and different niches?
  • How am I going to communicate with all of them, through email? Through Telegram?
  • Is my client going to provide me with their content?
  • If I’m going to outsource content, what is the quality of content required?

Product Pricing

Every business needs to price their products RIGHT. It needs to be justifiable to the COST, TIME, EFFORT put in.

  • If I hired SEO consultants to help me with my projects, am I making enough money myself?
  • How many projects can an SEO consultant handle in a month?
  • Revenue: 2000 retainer fees X 3 projects = 6000 a month
  • Cost of consultant: 3000 a month
  • Is the cost of hiring justifiable? 

Business Positioning

If you’re in business, and you don’t asking yourself this question: how am I better and different from my comepetitors on a daily basis, you’re going to go out of business extremly fast. That’s the whole idea of positoning.

  • How can I raise prices, get lesser clients, and increase revenue?
  • How can I differentiate my SEO services?
  • The leaders in my industry charge 25000 – 60000 per project, how can I get there?
  • Can you innovate from the current framework that you are using?
  • Instead of a client/ customer relationship, are there potential collaborations that can come out of this arena?

Sit Back and Rethink 

Have you ever wondered why billionaires become billionaires? If you think they did it all by themselves, you’re wrong. They got there because they rely on systems, strategy and human capital to get the job done for them.

Warren Buffet proudly claims that he spends most of his days reading, as opposed to doing.

Ultimately, I don’t just see myself as an SEO consultant. I’m an entrepreneur. Digital marketing is merely a gateway into entrepreneurship.

It’s important for you sit back and rethink your business, as much as your digital marketing campaigns.

Eg. Can you better copy on your service pages be improved and optimized to improve conversions and lead generation?

Yes, you can.

You can always perform deep customer research. You can always hire a direct response copywriter.

There are many ways to go out optimizing, redoing and refining the many aspects of your business. Maybe you don’t need that many administrative staff as you required. Maybe there are overhead costs that aren’t required at all.

How can you increase profit, reduce cost, whilst keeping your customers and clients happy?

If Everybody Did SEO, Wouldn’t Everybody be the Same?

Interesting question I got about SEO as a marketing strategy when I was talking about my business during Chinese New Year visits.

‘What if everybody did the same thing as you did, wouldn’t your strategy be ineffective?’

  1. Everybody had equal access to lectures and tutorials in school, why do some people perform and why do some don’t?
  2. Index funds are shown to have a track record of 10 years and more. People still invest in bird nest, gold, bitcoin, mutual funds or not start an investment account at all.

My point is. Everybody knows what they should do, but they NEVER do it.

You see.

Something I learned about persuasion is:

People don’t want to learn about digital marketing. They want to learn how to get rich or quit their jobs. These are their hopes, fears and dreams.

People don’t want to hire an SEO consultant. They want their business to ‘magically’ be prosperous the next day.

People will never subject themselves to education. Then again, education isn’t enough. I know many people that attend a SEO course, and never really test out the methods. Implementation and execution are two different things. 

How You Can be More Persuasive

In my opinion, digital marketing is a great entrepreneurial skillset. Not only you can start you own projects, you’re pretty much able to value add almost any commercial organization.

Name me a company that doesn’t more leads and enquires for their business.

None.

However, how can you communicate to your audience that getting found on Google through search engine optimization is a low cost and effective strategy?

That’s the trick.

How to Commit to Making Your Business Profitable 02

How to Commit to Making Your Business Profitable

I remembered deleting my project because of the quality of content produced at that point of time.

However, in hindsight, I could have merely pivoted from there, and not deleted the whole frigging project! If I had merely pivoted then, I would have had my commercial keywords such as SEO course and SEO consultant ranked by now.

Time Line of How Long I Took

How to COMMIT to Making Your Business Profitable

Started: June 2016
Deleted Everything: Somewhere Inbetween
Starting Optimizing Again: October 2017

If I had persisted, and commited to starting this digital marketing course company in June 2016, I would have had far more progress January 2017. Instead, I freaked out, deleted everything, and called it a day.

It took me years and years, to be confident of myself and commit to making it in a project. It takes approximately 6 months to see results in SEO. Can you commit to the 6 months without backtracking?

This is why the psychology of growing your business is equally, and if not MORE important than tactics and strategies.

Execution is more Important than Knowledge: 

Here’s what many people say on a day to day life:

‘I SHOULD ask her out’
‘I SHOULD open an investment account’
‘I SHOULD start a business’
‘I SHOULD be practicing my accounting homework’

Courage and willpower are limited. Human motivation is a fascinating topic.

‘Just putting your mind’ to it is stupid fvcking advice. It’s hard to perform in what you’re not interested in.

However, assuming you are working on something your interested in. 

How do Your Friends Perceive You?

The people around you make and break your life, in every single aspect.

It’s simply not enough to read the books. Your identity, habits will be very much influenced by people you associate yourself with. People talk about willpower all the time. It’s utter rubbish. This is psychologically researched.

Our culture, friends, family and influences determine a great deal of how all of us behave in:

  1. Wealth
  2. Relationships

Our identity is intrinsically tied to how you are accepted amongst your peers, friends and family.

Since this blog is about entrepreneurship, how can you redefine yourself amongst your friends and family in this area of your life?

How can you build systems around your life, so that you’ll form the right habits when it comes to entrepreneurship.

How can you create simple systems in your life to make sure that you continue on track with your business progress?

This can be as simple as making sure you publish three times on your website a week and track your traffic progress for the next 6 months. Entrepreneurship is lonely and difficult. Sometimes you’re all alone in Starbucks for the entire day. How can you stay motivated and productive?

I’ll be writing a lot more about these concepts in the near future.

Why I’ll NEVER Give Kickbacks in Business or Sales

Yesterday, I found myself in an interesting conversation that confirmed my suspicions on the laziness of how people conduct their business practices.

Here’s the conversation:

Me: ‘The reason why I didn’t enjoy working for my previous company is because they ran their business on kickbacks and commissions, it didn’t make any sense to me.’

Her: ‘Kickbacks and commissions are normal on the commercial world. It’s normal that entertainment expenses go up to 6 thousand a night.’

Me: ‘Well, I disagree. There are ways to go about it that don’t require kickbacks or commissions.’

Her: ‘You’d better sticking to being a psychologist them (I had just finished a class on psychology), and not go into the commercial world.’

I wanted to bring up Jack Ma’s example of how choose he fired two of his biggest account managers who received kickbacks, despite bringing in the majority of the company’s revenue.

Jack Ma on How he Fire Two Employees:

The Real Reason Why You’re Giving Kickback: Laziness

Here’s what I really thought:

She never bothered to craft out a unique selling proposition for her company and products. She never bothered to look into different marketing strategies such as SEO, Facebook marketing or other strategies.

There’s no narrative behind her products and services. She probably didn’t know the concept of positioning and assumed that every sale is made on commission and kickbacks.

Through my days as a freelance SEO consultant in Singapore, I have never once offered kickbacks or took in clients that used my competitor’s prices as a manner of negotiating the price of my services.

Secondly, if you’re constantly giving out kick backs, your profit margin goes down. If you’re constantly blowing your credit card bill on entertainment expenses, your profit margin goes down.

You’re not really a competitive business. You’re only getting sales because you’re giving your clients cashback benefits.

There are so many ways to compete and differentiate

The opposite of laziness is excellence. They are so many ways you can differentiate, increase market reach for your business. If you’re not putting in the time to figure this out, you’re merely being lazy.

When was the last time you invested in your own education in business?

I’m pretty sure that lady haven’t read a single blog article or attended any business class in the last 6 months.

‘I want to make a million dollars, but I won’t read a book to know how to get there’. It’s an extremely common mindset.

Here are a couple of articles you can steal to differentiate yourself:

Hopefully, with these, you’ll have honor in how you conduct your business practices, and not rely on kickbacks or commissions for sales.

I teach all of this in my SEO course.

What Mr Lee Kuan Yew Can Teach You about Writing Great Copy

What Mr Lee Kuan Yew Can Teach You about Writing Great Copy

Writing great copy is about persuasion to action. You can study great copy by studying great persuaders, politicians and business leaders of your time. Since I’m Singaporean, there’s no need to look further than Singapore’s first Prime Minister Mr Lee Kuan Yew.

Like him or hate him, he’s a master of persuasion.

Like it or not, you’ll need to be persuasive in how your write your content, to convert readers into buyers. I always tell my clients this as an SEO consultant. This is why I also include copywriting as a concept in my SEO course. 

Mr Lee Kuan Yew Giving a Speech: Youths Don’t Know What it’s Like to be Poor

Copywriting Skillset 1: Specific and Vivid Descriptions

Great copy relies on specific and vivid descriptions. If you noticed, Mr Lee Kuan Yew is always using specific, real life and vivid descriptions to get his message across. Instead of relying on some esoteric statistical data, he uses real life, day to day examples.

Some of his quotes from this speech:

‘Your grandfather probably worked harder than your father.’
‘Had we not had people with that ruggedness, that robust attitude, we’ll make it, do or die, we won’t have today’s Singapore.’
‘I’m not sure if I went back with 1959, and started with today’s generation, bred and brought up in comfort where there’s no discomfort with a HDB flat with an air conditioner, and there’s a covered walkway.’

Copywriting Skillset 2:  Passing the Bar Stool Test

Secondly, your copy has to pass the bar stool test. It has to be as simple as talking to a friend over a beer at a bar. Forget about writing like a professor. Write like a layman. That’s great copy.

Here are some quotes from his speech:

‘Very few people had homes of their own. In Chinatown, you have cubicles 8 or 10 people in the room sharing 4 bunks. Because they do shift work. Save money.’

‘So Lim Kim Shang, once went to a HDB cubicle and asked a man who was covering himself with a blanket. So he asked him why? He said because his friend was using his trousers.’

‘If you lived in those conditions and you get a flat with one room, communal bath room and communal kitchen, running hot and cold water. From that you go to a three and fourth room flats to executive condominiums, just like how you go from a bottom of the ship to the deck of a ship.’

‘As I flew over to New Zealand, I watched the green fields, the sheep, and the cows, and the small little houses dotted around. 3 million people there. I thought to myself, if come back in a hundred years, I’ll see the same scene.’

You can see that Mr Lee Kuan Yew uses a combination of simple and ‘big words’, with numbers, to get his message across.

Copy Skillset 3: Write to Your Reader

Lastly, you’ll need to write to your reader. Great copy uses the ‘you’, a lot more than the word ‘I’. You’ll see that in Mr Lee Kuan Yew’s speech, he uses ‘you’ and ‘we’ a lot more than ‘I’.

 ‘Many of the parents who are living in the HDB flats. They understood like the people in Chinatown. They understood what it’s like to be poor. Today’s children do not understand what it’s like the be poor.’

‘And no other country does that. But we have ministers out of 3 million people who can talk  to Chinese ministers, American secretary of state, secretary of treasury or any European nation at the same level intellectually, and we’re not inferior to them.’

‘Now we need these 2 things, then you got today’s Singapore. Then we got this cultural hall. Then you can sit down and talk about what will happen in 50 years. Otherwise, you’ll be scratching a living. So please don’t forget that’.

Learning Great Copy from the Masters of Persuasion

You don’t need to be chaneling Ogilvy twenty four seven to be a good copywriter. You can pay attention to masterful persuaders all around you. One other great example is Donald Trump, who arguably persuaded his way into becoming the President of the United States.

Perhaps in a future article I’ll do a write up on how Donald Trump uses his words, and how you can improve your copy, using Donald Trump’s speeches.

What do you think? Let me know.

Focus On One for Your First 6 Months - The Rest is Noise 01

Focus On One for Your First 6 Months – The Rest is Noise

The majority of entrepreneurs attempt to do everything at one go. This is especially when it comes to digital marketing. I always tell my clients and students as an SEO consultant, you should always only focus on ONE keyword to rank for in your first 6 months.

This is to prevent tactical marketing hell.

Focus On One for Your First 6 Months - The Rest is Noise

Mindset: Focus On One

When it comes to search engine keywords, you should only focus on a slightly easier keyword.

This is accomplished by frontloading your work and doing your research way before hand.

Through researching and laying your keywords on a spread sheet, you can determine which keywords are duplicates, which one are easier to target, and which ones to target 6 months down the road.

Here’s my advice for starting out entrepreneurs:

  • Focus on one commercial keyword

That’s it. You should not be greedy and try to target all keywords at a go. I made that mistake, and didn’t get any keywords ranked after months. 

Dive Deep: The Different Aspects of Digital Marketing 

Secondly, there’s a lot to learn just by optimizing one web page. When people come to your site, how many of them convert into leads or customers?

This is simply understood with these 2 topics, that are highly related to digital marketing:

  • Positioning

Positioning is what the market thinks of you and how you compare to the loads of other choices in the market.

  • Copywriting

Copywriting is the ability to take positioning, and accentuate it out in words in your web page.

I teach both of these in my SEO course, that’s how I position myself against all other digital marketing firms and SEO companies.

Last Words

Lastly, I’ll just like to remind you, focus on ranking ONE commercially valuable keyword for your first 6 months.

  • Track your conversions
  • Optimize your conversions
  • Write better copy, come out with a better positioning

The rest is just noise.

How to Figure out Who is Your Paying Customers 01

How to Figure out Who are Your Paying Customers?

Customers make or break your business. You can have the best business idea, with the best products, with zero pay clients, you’re still going to fail horrible. I learned this the hard way where I entered a dating and relationship coaching market in Singapore.

Here’s the huge subtlety:

There’s a huge demand for relationship advice. However, there’s almost zilch demand for social skills coaching.

Your paying clients should have:

Filter 1: Ability to Pay

When I first started my business, I was getting emails from national service men and men in their early twenties. I soon realized whilst these people were enthusiastic about learning more, they had no ability to pay.

They’d rather scrimp and use the free information that can be found on the web. Nothing wrong with that. However, I needed to switch target audiences. 

Filter 2: Willingness to Pay  

Secondly, your clients must have the willingness to pay. Yes, according to Google reports and some market research, relationship advice has a surmountable demand in Singapore. However, do these people who read relationship advice have a willingness to pay for professional coaching?

Not really. Yet again, market research backs this up.

This is why defining your target audience way head of time helps with your positioning and copywriting.

The Teardowns of my Digital Marketing Company 

Here are Pink Elephant Consultancy, I teach SEO courses and SEO services.

Here are the possible markets and target audience: 

SEO Course:

  • Employees of small medium enterprises

They come to training under these SMEs. These SMEs have an ability and willingness to pay.

  • Want to be entrepreneurs

These people are probably employees looking to become entrepreneurs themselves. SEO is a great skillset to have for an entrepreneur.

  • Real estate agents

Real estate agents can target keywords on Google to generate leads.

  • Start up founders

Start up founders are often cash strapped, and require low cost marketing activities. SEO is a great way to market their products and services.

SEO Services:

  • Established small medium enterprise who have a clear Google demand and value digital marketing

Notice, I didn’t say start ups in this section because most start ups do NOT have the ability pay for a 6 month retainer fee when it comes to SEO services. I also included: clear Google demand, arguably there are businesses that do NOT require SEO or digital marketing for business growth.

Lastly, I also wrote: that value digital marketing.

That’s because many traditional SMEs in Singapore do not see the value of digital marketing. If you don’t see the value of something, it’s highly likely that you’re not going to pay for it. Hence, these companies aren’t part of my target audience.

This was so crucial as an SEO consultant. I needed to find businesses that VALUED digital marketing, and wouldn’t underprice or under value my work.

How can You Write Mouth Watering Copy to Persuade them to Purchase?

Once you understand who your paying clients are, you can write your sales pages to persuade them to purchase from you.

This is MUCH MUCH more efficient as compared to writing for EVERYBODY.

This is also done by frontloading your work, and understanding who your target audience is: namely, your paying customers! You can figure out their pain points, hopes and dreams. You can get specific about their issues.

For example, an office furniture retailer in Singapore is only able to close huge one time projects, instead of having consistent cash flows from regular customers.

That is his pain point. Hence, SEO is able to provide consistent leads and cash flow for his business.

How about the business owner is consistently innovating on her product, as opposed as focusing on marketing?

He/ she doesn’t understand the value of digital marketing, and hence, will not be willing to shell out for digital marketing services. However, through education, persuasion, she MAY be more open to my services.

However, she isn’t my target audience. That’s because her primary focus is on product innovation, and not marketing. She has the ability to pay, but not the WILLINGNESS.

When you create a business, you should be addressing the hopes, fears and dreams of people who have the willingness AND ability to pay.

How to Get Over the Fear of Content Promotion 01

How to Get Over the Fear of Content Promotion

I’ve never considered guest blogging as an SEO strategy in my earlier days as an SEO consultant because Singapore generally doesn’t have a guest writing culture.

I’ve also reached out to some major publications and most they wanted a payment for a guest blog post.

However, as I toyed around with online business models, guest writing/ appearing on someone else’s podcast in one of the best ways to drive traffic to your site, hence, capturing email, subscribers and leads.

It’s also one of the best ways to build links, and in particularly, anchor text links.

How to get Over the Fear of Content Promotion 

So, one of the biggest fears I had:

What if they don’t reply?’

Here’s a reframe: ‘As long you’re not being scammy, genuine in your outreach, them not replying is a simple incompatibility’.

You can optimize your outreach by looking for ‘contributors’ or ‘guest blogging’ on their contact us page. There’s a higher chance that they’ll allow guest writers and contributors if they put them up on their website.

Reframe: Put Yourself in the Mind of the Person You are Emailing

Okay, secondly. These people that you’re outreaching to. They are generally busy people. They have content to write, subscribers to build a relationship with, a new product to launch, and much more.

Everyday, people email them asking them for something. Some times for a link, some times to submit a poorly written guest post. They don’t have enough material to post on their site. They’ve created a machine and they need to feed the beast.

However, to overcome this, you can something different.

Firstly, you can make their world’s best pitch to solve their problems.

  • Add massive value

By making you pitch clear and crafting your pitch in a way that adds massive value, you don’t have anything to worry about if they don’t reply or reject you. You’re doing it guilt free.

  • Build a relationship with them

Secondly, don’t treat them like a person you can leech traffic off. You should actually build a relationship with them.

  • Ask for advice

Thirdly, when you ask someone who’s ‘more successful’ for advice, they love it. It’s a form of stroking their ego. When you ask for advice, and take it, they’ll more likely to allow you to guest write on their site.

Mindset 1: Test Your Outreach Emails  

Lastly, by testing out your outreach emails, you can better optimize your outreach for a response. It’s recommended that you send out at least ten emails a week, track your response and follow up.

Some times people miss them in their inbox and you can ping them by writing:

‘Just floating this email to the top of your inbox’.  

Link building is tiring and tedious in SEO. However, link building makes up one of the most important aspects of SEO. There’s no way to ignore it.

One of the easiest, and most efficient way to go about building links is guest blogging on another site. The whole idea of guest writing is: you take a site with more readers and audience than you and you’re driving traffic and links to your site.

Mindset 2: You’re pitching a High Quality Article. It’s a Win-Win.

When your guest blogging, you’re pitching a high quality article to the site. You’re not begging or leeching from anyone. It’s a win-win relationship with a higher probability of paying off for both parties.

Mindset 3: Take the Best Stuff and Put Your Best Content

When people think of guest blogging, they think of just putting up a poorly written article. However, when you put out your best content, you’re going to persuade to hearts and minds of the audience behind the site who is bigger than yours.

You’ll also build a great relationship with the site editor.

When you build a good relationship with the site editor, you’ll open up further opportunities down the road for more guest writing opportunities:

Here’s a good example:

Why Guest Blogging is One of the Best Way to Grow Your Business

Why Guest Blogging is One of the Best Way to Grow Your Business

Pro Tip:

You should try to include anchor text links back to the page you’re attempting to rank for. If I’m attempting to rank for the keyword: SEO expert, then I should include the keyword SEO expert in the guest article and link it back to the page I’m trying to rank for.

Remember, it’s not a failure, just a test. The psychology of business is equally as important as the techniques and strategies.

I teach all of this in my SEO course.