Yesterday, I was out at an investment event invited by one of my friends. I was introduced to a friend who was a comic artist. He published his comics on his Facebook page. He needed exposure and went around asking everyone to like his page.
I told him honestly: you’re not going to get anywhere with that strategy. That’s because it’s not targeted. Even if I did like your page, I don’t care about comics, hence my friends probably don’t care about it, I’ll never share your content, so won’t my friends.
This is why, getting your friends to like your page is a vanity metric. I don’t care if you have 10000 likes. Just like traffic, the quality of likes matters.
Should You Pay for Facebook Likes as ‘Social Proof’?
Just another day, I had a friend who told me he ran a paid campaign, to get cheap likes, as social proof. Yes, you can invite your whole friends list to get ‘social proof’. However, then again, when people click in your page, and they don’t see any form of engagement.
It’ll work against you.
This is why I don’t get my friends or invite people to like my Facebook page. You shouldn’t either.
Let’s Use Brian Dean, a Top SEO Expert in the World as an Example
Brian Dean, a world renowned SEO expert, has barely 15000 likes on his Facebook page whilst his website generates 100,000+ viewers monthly and has a million-dollar business revenue behind it.
Backlinko is ranked for world’s hardest to rank for keywords such as: backlinks.
Ramit Sethi, a well known digital marketer, entrepreneur who generates up to 5 million dollars a week in his business, didn’t have a Facebook page for the first 3+ years starting his business.
They focus on what matters. Not vanity metrics.
Yes, You Should Have a Page for Social Media Links
Okay, should you create a Facebook page then? Yes, you should. They are a great platform to distribute content and earn social media links from.
Here’s the one other reason you’ll want to create a Facebook page:
If you’re intending to run a Facebook paid campaign to drive conversions such as emails or direct sales. However, you need to be well versed in Facebook advertising platforms.
The more Important Metrics
Stop paying attention to vanity metrics, and start paying attention the what matters. Things that will drive the bottom-line revenue in your business:
- Quality and amount of traffic
- Conversions rates
- Building your email list
Okay, lastly, if you’re worried that you don’t have enough likes on your Facebook page. Then don’t include it in your website. I’ve pulled the plug on my Facebook page. It’s obviously NOT on display anymore on my website.
However, my students from my SEO course, clients, and casual readers who are genuinely interested in what I have to say about entrepreneurship and digital marketing will find it, click in and like my page.
However, the rest won’t. That’s fine by me.