Digital Marketing Hacks

Can You Make Money Blogging?

Can You Make Money Blogging?

I remembered starting random blogs ranting and bitch about life when I was teenager.

I stopped writing because you read and people tell you that ‘blogging’ can’t make you a living. Writers always die poor. You can’t make a living as a ‘writer’.

Well, what if I told you that SEO is 98% about writing great content, which can fall under the category of ‘blogging’?

Can You make Money Blogging? Yes, You Can!

There is a different between blogging aimlessly, versus writing and publishing content for an audience.

If you enjoy writing and blogging, instead of writing aimlessly about your life or posting pictures of your Corgi, you can position your content in a way that’s SEO friendly and audience friendly. What do I mean?

Well, you can reverse engineer topics from the Google keyword planner and write on topics that people care about. This way, you can generate traffic through search engines.

How to Write for an Audience?

Firstly, you’ll have to reverse engineer services and products that are already demanded by people. You’ll also have to be careful of the country you’re targeting. Some products and services are higher in demand in other countries as opposed to your local country.

Secondly, you can research long tail keywords or search queries surrounding that demanded service or product. For Eg. If you want to market yoga products or yoga classes. You can write an article on the basic poses of yoga, the basic equipment a yogi would use and etc. You get my point.

This is how you generate website traffic

Well, is traffic enough to get you cash? Not really. However, if you can write about topics surrounding a service or a product that is on demand, you’ll be able to convert these traffic to paying clients.

There are multiple ways to make money from writing content.

Coaching

If you haven’t noticed by now, I am writing about SEO. I also provide in person SEO course in Singapore.

The plus point of coaching is that there aren’t any upfront costs. Yes, I’ll need to rent a nice training room for my students. However, I don’t hold any inventory. Coaching can be expanded to Muay Thai coaching, yoga coaching, personal development coaching any many forms of coaching.

Services

Secondly, you can provide a service. I am SEO consultant providing SEO services to SMEs in Singapore. Services can range from copywriting services, web design services to consulting services. You’re not limited to services that are online. There are real estate services, accounting services, law services and etc.

You can blog and create content around these services to 1) brand yourself as an authority 2) bring in traffic from long tailed search queries.

Products 

The E-Commerce model is preferred by many entrepreneurs as well. When you blog, you can create content on that particular product. It can range from make up products to sporting products. You’re also building a brand by publishing you own unique content. You’re not just a middleman.

Let’s take a look at the demand of baby products in Singapore (suggested by a friend)

Can You Make Money Blogging

Google Ads

Sometimes, you click into sites where they place banner ads on their site. The owners make money from people clicking in their ads. Unless you have a ton of traffic, you’re not going to be making any sustainable income from these Google ads.

I don’t recommend it at all. Understand some business strategies, package your services, products or coaching and sell it for profits.

Affiliate Marketing

Affiliate marketing is a business model where you don’t own the product or service yourself. You are the middle man. In this model, you drive website traffic by writing content to an offer (in the form of a product or a service), and you get paid a commission.

This is great if you don’t want to carry an inventory. However, I personally recommend owning the product or service itself. Why do all the upfront work when you’re only getting a cut of it at the end of the day?

Website Rental Model

You’ve probably heard of real estate right? Just like real estate, the top spots on Google are like real estate. You can write content surrounding a service in demand that has poor SEO, dominate the rankings, and rent out your website to the business owner for a fee a month.

Either that, you can write content surrounding a service in demand, generate leads, and sell them to the actual business itself. It’s similar to the affiliate marketing model.

Closing Thoughts

No, you don’t have to be an influencer or a hot girl to write content that sells. In Singapore, the majority of ‘influencers’ happen to be a girl who won the genetic lottery with a bunch of desperate stalkers. No, there are a bunch of SEO blogs, food blogs, personal finance and travel sites that push out creative and useful content. They also often monetize with sponsorships, partnerships, offline and online courses.

So yes, you can make money blogging. However, you’ll need to write for an audience that has a willingness to pay.

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