Digital Marketing Hacks

The Ethics of Marketing and Should You Cross It

Ethics of Direct Sales Copywriting and Should You Cross It?

Direct sales copywriting often walk a fine line. It’s something I’ve been interested in recently.

How can I be persuasive in my sales copy and NOT cross the line? How can I make you want to purchase from me, right there and then, and at the same time letting you know the full deal you’re getting out of it?

How can I hold your attention?

The State of Digital Marketing Courses in Singapore: Over Promised and Under Delivered

I told a friend recently: money sells. That’s the ultimate benefit.

How many of us desire:

  • Increase in income
  • Make money online from all around the world
  • Be your own boss
  • No more nasty colleagues

Well, it’s the most of us.

These are the common benefits marketed in most of these courses.

Ethics of Direct Sales Copywriting and Should You Cross It

However, can you really market an entrepreneurship course? Can you really teach entrepreneurship? There’s just so much an entrepreneur has to go through, from writing content to positioning, to getting over his own psychological barriers and charge for his services.

There’s no magic bullet course or formula for entrepreneurial success.

It took me 3 years to go from freelance to entrepreneur. Can you believe that? Was it something that was taught in the digital market courses I paid for? Not really. The majority of it gave me technical advice, there’s very little that addresses the psychology of starting and growing a business.

Ethics of Direct Sales

However, at the end of the day, I know that business owners aren’t looking just for SEO rankings. They want different things. They want benefits, not features. Increased income is a common denominator.

This is why wealth creation courses often flourish in Singapore.

Which brings me to my next point.

What draws the line in direct sales? What can you write and what can you not write in your sales copy? Can you over promise to your customer? If you write something on paper, you have to be surely to back it up.

However, if you’re too vanilla in your marketing. You don’t stand out, and you bore the market.

No one buys from you.

Ethical Persuasion

Marketing is about values. In fact, how you run your company is about values. What does your company stand for? I got into this entrepreneurship thing because I wanted to make more money. I also wanted the freedom. However, there’s something to be said about winning ethically.

If you make a million dollars over promising products and services, you may be a success financially, however, you’re a bankrupt morally.

This goes the same for me as an SEO consultant in Singapore. There are ways to win, and there are ways to not win. In the long run, what kind of brand do I want to build for myself through this channel?

I’m writing all my articles. I’m also pretty sure that most of the SEO experts or SEO course trainers in Singapore don’t write their own content. I only know one other SEO in Singapore that writes his own content.

Persuasion can be misleading and misused. However, I believe in ethical persuasion. If you have a great product, you should feel guilt free and promote it. You should not hold back in marketing it.

The digital marketing world is a noisy and messy world.

How can you stand out in a noisy world?

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