The majority of entrepreneurs attempt to do everything at one go. This is especially when it comes to digital marketing. I always tell my clients and students as an SEO consultant, you should always only focus on ONE keyword to rank for in your first 6 months.
This is to prevent tactical marketing hell.
Mindset: Focus On One
When it comes to search engine keywords, you should only focus on a slightly easier keyword.
This is accomplished by frontloading your work and doing your research way before hand.
Through researching and laying your keywords on a spread sheet, you can determine which keywords are duplicates, which one are easier to target, and which ones to target 6 months down the road.
Here’s my advice for starting out entrepreneurs:
- Focus on one commercial keyword
That’s it. You should not be greedy and try to target all keywords at a go. I made that mistake, and didn’t get any keywords ranked after months.
Dive Deep: The Different Aspects of Digital Marketing
Secondly, there’s a lot to learn just by optimizing one web page. When people come to your site, how many of them convert into leads or customers?
This is simply understood with these 2 topics, that are highly related to digital marketing:
Positioning is what the market thinks of you and how you compare to the loads of other choices in the market.
Copywriting is the ability to take positioning, and accentuate it out in words in your web page.
I teach both of these in my SEO course, that’s how I position myself against all other digital marketing firms and SEO companies.
Lastly, I’ll just like to remind you, focus on ranking ONE commercially valuable keyword for your first 6 months.
- Track your conversions
- Optimize your conversions
- Write better copy, come out with a better positioning
The rest is just noise.