Digital Marketing Hacks

How many Keywords Per Page

How many Keywords Per Page to Target in 2017

It’s not uncommon to see site owners attempt to include as many keywords as possible into one long title tag, hoping to rank for multiple keywords for with one piece of content. When your niche isn’t as competitive, that is possible, however, for most crowded markets, you’ll need a unique piece of content to address different keywords or search queries.

How to Choose Your Keywords and Structure Your Site?

Firstly, you’ll need to understand site structure. I wrote about the internal authority of a site. You’ll want your ‘more competitive keywords’ on the ‘top of your site structure’.

Common Mistake:

You Will Not Rank by Stuffing Your Keywords 04

You’ll see here at he’s attempting to rank for ‘life coach’, ‘masculinity’, ‘relationships’ and ‘dating coach’ all in one title tag. Some of these terms are hugely competitive. I can assure you that he isn’t ranking for any of them by stuff all of these in one title tag. When you stuff multiple keywords in on title, you’re diluting the power of these keywords.

Good Example:

Here’s a good example used by a competitor of mine (I’m not ashamed to say it when I see good SEO).

The company optimized his title for: digital marketing courses Singapore. They also smartly added in the word ‘short’ to further optimize for the 70 searches a month by Google. Essentially, they are killing two birds with one stone.

Choosing & Separating Your Keywords

Rule of Thumb: Here’s a guideline I use when making such decisions. I’ll Google my desired keyword and take a look at the highlighted, bold terms in Google’s results. I want you to take a look at the meta description underneath of the title tags. Observe the highlighted terms by Google.

For Eg. When I Google: SEO course, the keyword SEO training is also highlighted in Google’s results. This means that I can include them together in one title tag, and optimize for both of them at the same time.

If you keywords are completely different, then you’ll be required to come up with another unique page of content and optimize for it. Well, you might say, Marcus, that’s really confusing, how do I know where to place all my keywords then?

This is why before launching your SEO campaign, you should have already mapped out your site structure, done your keyword research, identify similar keywords, and know where the keywords suppose to be at and etc.

Here’s another guideline: make sure your more competitive keywords make up the main pages of your site. For EG. Ideally, ‘SEO Consultant’ or ‘Digital Marketing Company’ should be my main keyword for my home page. That’s because your homepage is going to get the most number internal links through your site’s logo. Figure out your niche’s most competitive keyword, and plan accordingly.

Good Site Structure

Instead of stuffing all your keywords in one title, you can separate them into categories, research longer tailed keywords for your that keyword, and internal link them up to each keyword accordingly.

For Example:

Target Keyword:

  • Life Coaching

3 Long Tail Keywords with 3 Separate Posts:

  • What does a life coach does exactly?
  • Do you need a life coach?
  • 5 Benefits of life coaching

Target Keyword:

  • SEO Course

3 Long Tail Keywords with 3 Separate Posts:

No Short Cuts

If you notice your competitors using these strategies to attempt to rank for multiple keywords, you can play it smart and focus on one or related keywords on one post or article. You’ll eventually outrank them in due time. There’s no need your try to manipulate Google’s result by stuffing more than required keywords in your title tag.

Get your free eBook: Flood Your Inbox with Hungry Buyers Willing to Pay.

No spam. I guarantee.