For the un SEO educated, you may hear them spout ‘I want to rank for X keyword within a couple of months’. It’s not only difficult, it’s not possible. So, how do you ensure your business doesn’t go out of business whilst attempting to rank for shorter tailed keywords? How to choose your first couple of keywords to get your first paying client?
How should you go about publishing material on your website?
For the more SEO savvy, this means picking less competitive keywords to target and focus on, creating content around them. Through less competitive keywords, you’re able to get visibility from potential clients through Google search engine results.
How to Get Your First Paying Client: Targeting the Low Hanging Fruit
One of the common strategies that are highly recommended is to target the low hanging fruit at the start of your SEO campaign. This means going for keywords that have lesser competition, so you’re able to outrank your competition and get clients as soon as possible.
For Eg. If you’re a Yoga instructor in Singapore, and you’re aiming to target the keyword: Yoga Singapore, you’re never going to get any visible results for the next half a year. However, if you narrow down to keywords like Yoga classes for beginners in Singapore, you’re highly likely to be able to rank higher and get in initial traffic for your site.
The strategy is simple: it’s simply targeting keywords that have lesser competition.
However, that does not mean that you don’t go for more competitive search terms over time, you can out muscle your competition in due time, however, that’s going to take some time and a more comprehensive SEO campaign.
When you’re doing going into business for the first couple of months, you want some quick results. You’ll need cash flow. If you aren’t, you’re going to feel like you’re going up against the wall by publishing high-quality content with no results.
So, how do you determine keywords with the lower competition?
How to Determine Keywords with Lower Competition
You can determine a keyword’s competition by Google that particular keyword and take a look at Google’s search results.
Here are the 3 key metrics:
- Quality of the content
Firstly, take a look at the content of your competitor’s page. Here are some questions you can ask yourself:
- Can you write something that is better than that?
- Is the content of the site researched?
- Is it detailed, unique or long enough?
- Can you write something more persuasive or compelling so that visitors spend more time on that particular page?
Content makes up 33% of Google ranking factor. If you can beat your competitor on content or on On page SEO, you might not even need that many backlinks at all.
- Page authority
We’re getting a little advanced here, however, bare with me. It’s said that Google ranks pages and not sites. If your competition has hideous looking backlinks, you’ll be able to beat them more easily.
How do you figure out this page authority thingy?
It’s simple. Simply Google your targeted keyword. Pop your competition’s results into MOZ open site explorer. You’ll be able to figure out at the quality and relevancy of backlinks.
Here are some important questions to ask yourself:
- Are their links relevant to their site?
- Are their links from quality sites?
Some red flags to look out for are links that aren’t relevant to that site’s topic at all. Hey, you’ll be surprised at how many sites rely on black hat SEO techniques.
Pro Tip: If the sites are relevant, it’s a future potential link building opportunity for you to reach out to.
- Domain authority
Lastly, domain authority can be verified by popping the site’s URL into MOZ site’s explorer. This concept is similar to researching page authority. Domain authority is the overall authority a site has.
This is a metric of the overall quality of links your competitor’s site is getting linked to.
How to Further Narrow Down Your Search for the Low Hanging Fruit: Case Study
The trick here is to get creative with your keyword ideas in your keyword research process. You can use alternate keyword research tools such as Soolve and Ubersuggest. Or you can pop your competitor’s URL into SEMrush and look at the less competitive search queries they are ranking for.
In the SEO niche itself, there are tons of high search demand keywords that I could be attempting to rank for. I could be optimizing for: ‘SEO Singapore’, ‘SEO company’ or ‘SEO agency’. Those are competitive keywords with loads of huge search demand.
Secondly, if you had not noticed, I’m not targeting the keyword: ‘Website Designers Singapore’ as a keyword.
I’m targeting the keyword: ‘Freelance Website Designer Singapore’. Why so? That’s because it’s a longer tail keyword and there’s much less competition. It has much less search demand, however, competition is much lesser as well.
For a keyword that generates 110 searches a month, I’m ranked on Google page 1 within just a month of targeting this keyword.
You’re recommended to study and plan out your keyword strategy way before you start designing or publishing anything on your site.
When you target less competitive keyword queries, you’ll not only have the visibility that may generate more PR/ backlinks for you, you’ll also generate sales and clients that gives you cash flow to be able to reinvest back into your business.