It’s common for entrepreneurs, real estate agents and financial planners to share their products and services on their Facebook wall, in attempt to sell to their friends. Is this a right strategy to go about it?
I personally refuse to spam on my Facebook wall. I don’t care. I don’t want my Facebook audience to be reading my blog. I don’t want my friends to be reading my SEO advice, I don’t want my friends in my SEO courses. They don’t really care anyway. In fact, I don’t even want my friends to be my customers.
You remember about that Jack Ma quote? He said ‘when selling to close friends and family, no matter how much you’re selling to them, they will always feel you’re earning their money, no matter how cheap you sell to them, they still wouldn’t appreciate it.’
This is why I got into SEO in the first place, so I didn’t need to sell to friends.
The Audience Behind a Facebook Page
What’s more important is the audience behind a Facebook page. You can have thousands of likes on your Facebook page, people who don’t essentially need or care about your products or services.
Look at my Facebook page: 43 likes.
However, do I generate leads as an SEO consultant? You sure hell I do.
This is the same philosophy as your website traffic. You can have junk traffic, people that coming in from wrongly optimized keywords, people that aren’t interested in your product or service at all.
Facebook Fake Likes
Secondly, it’s so easy to purchase fake Facebook likes. I did some research on my competitors in another niche and guess what I found out. He was marketing his services in Canada and Singapore, however, 28000 of his Facebook likes were from: Indonesia.
You can analyze someone’s Facebook page likes here.
If someone’s Facebook page barely gets commented on or likes, then you’ll know that it’s some what a fake page.
Ramit Sethi, popular blogger and entrepreneur with millions of viewers on his site monthly said that he didn’t even have a Facebook page for his first 3 years building his website and business.
When Can a Facebook Page be Useful?
I think Facebook is useful when it comes to popular, beautifully crafted out content. There’s more of entertainment factor when it comes to social media. Nobody wants to like a page dishing boring SEO advice such as: on page SEO, link building and etc. However, if you create a Facebook page sharing cutesy cat photos, your articles are going to get shared a lot more, hence generating more likes.
Is Facebook useful for running paid advertising? You bet. I haven’t done this before, however, I’ve heard many digital marketing agencies rely on their Facebook campaigns to drive traffic to their sites. I won’t be commenting on this just yet, since I’m on the topic of SEO, however, I might in the far future.
The Audience Mindset
Whenever you share something on a platform, you got to ask yourself: who are the audience behind the that platform? My friends on my Facebook page care about different things ranging from martial arts to business. They don’t really care about SEO or digital marketing. Even if I shared my articles or my services on my Facebook page, what’s the likely hood of acquiring a customer?
Furthermore, I don’t like selling to friends.
When you come from an audience mindset, all these short term and popular marketing strategies go out of the window. You’ll also stop worrying about pissing off all your friends by getting them to like your Facebook page.