Social media links are no-follow and don’t pass any page rank. However, no follow links are a way to signal Google that you have a natural linking profile. They are often known as social signals by SEO consultants.
Google went back and forth at one time about whether social media links had an effect on rankings. Matt Cutts finally released an official video stating that social media links are confirmed to be a ranking signal. Social media links are great because, instead of waiting for other blogs, directories or authorities to link to you, why not do it yourself.
One common question I get a lot is: Facebook Shares, Tweet Likes, do They Count?
- The Correlation Between Social Media and SEO
Social media links, profiles, and outreach have an indirect impact on SEO. It’s researched that social media presence helps reduce bounce rates, increase time spent on pages and hence indirectly helps with page authority.
- The Simple General Math Behind Social Media Links/ Retweets and Shares
Does the number of shares or likes affect SEO?
- Facebook Page Likes
- Facebook Shares
- No. Of Twitter Followers
- No. Of Twitter Tweets
If your content is retweeted and shared by a page or account that has higher authority, it’s safe to say that you’ll get more weight out of that share or retweet. However, Tweets and Facebook shares are shown to have minimal impact on SEO rankings. Google has also established this by talking about popularity versus authority.
Now, we’ve established that 1) social media links are important 2) now, let’s take a look at how to distribute your content on social media platforms to drive engagement and traffic.
How to Publish Content on Social Media?
It’s not about spamming your content all over across social media. However, it’s about crafting it to fit the different social media platforms. Social media platforms is a great place engage with your audience, run advertising campaigns and publish high quality content.
In Gary Vaynerchuk’s Book: Jab, Jab, Jab, Right Hook, the author touches on on how to create content for different social media platforms and how to distribute it to maximise engagement and user outreach. It’s not as simple as Tweeting a Tweet, or as simple as publish a Facebook post. There are nuances that go with it.
Okay, let’s cut to the chase.
How to Publish Facebook Posts
1) Posts on Facebook shouldn’t have too lengthy text.
Having too much text on your Facebook post comes off as too long winded for the user.
You want to have your text capture people’s imagination in the first 1 and 2 sentences. You also want to follow it up with a call to action.
2) The text should be provocative, entertaining and surprising.
Learning how to write headlines is an important skill in publishing. Keep your headlines and copy interesting. No one wants to be browsing through Facebook newsfeed to boring and non-imaginative headlines.
3) Is the image on the post-striking and high quality?
Hey it’s 2017, make sure your image is high quality.
4) Did you choose the right format for your Facebook post?
Many people make the mistake of posting link posts on Facebook. Image posts outperform link posts on Facebook book newsfeed and it’s important to use the image post feature that Facebook has.
I mentioned this in point number 3. Using the image post feature on Facebook gives a different result that the link posts feature on Facebook. The image post feature displays a bigger picture for your Facebook post that will outperform the link post image feature.
5) Is the call to action in the right place?
Having a call to action after a compelling story or headline would be ideal. Some companies include their call to action even before writing anything imaginative, capturing or interesting. People want some value before they are willing to click.
6) Is your post interesting in any way, to anyone, for real?
Having engaging, interesting and imaginative stories are important to engage people who are in your community.
7) Lastly, are you asking too much of the person consuming the content?
Your short publish message shouldn’t be too much for the person consuming the content.
Writing a blog post is different from running a 2000 worded essay. Posting blog content on your Facebook page is different from writing a sales page for a product launch.
Summary For Facebook:
- Short and Relevant Copy
- No Need for Hashtags
How to Craft Tweets?
Our company constantly distributes our content out on Twitter. Twitter was launched in March 2006, it has 500 million users worldwide, it was brainstormed out of a brainstorming session that took place at the top of a slide on a San Francisco playground, users post 50 tweets per second, and JetBlue is one of the first companies to start using Twitter for marketing research.
In short, it’s awesome, and it’s included in one of our strategies for search engine optimization.
1) Tweets Should be to the Point
Tweets are 140 words long. It should be to the point, short and concise. No one likes browsing through their Twitter feed to a long story that sounds like their Grandmother nagging at them.
2) Use Hashtags!
Having hashtags, and riding on trends is one way to gain more followers and traffic to your Twitter post.
Gary Vaynerchuk recommends trend jacking instead creating your own hashtag. This means changing your settings on your Twitter dashboard to take a look at world trends, regional trends and creating content around that hashtag.
It’s a creative process.
4) Is the Image Attached High Quality?
Make sure you attach an image to your tweets, to begin with. I personally attach the same image I use for my Facebook post to my Tweets.
5) Your Tweets Have to have an Authentic Voice
Having authentic voice behind your tweets will make your company come alive. This is social media, and it involves the human touch. You have to have a human touch underneath your tweets. What’s the difference between visiting your company’s corporate website and it’s Twitter’s profile? Well, one is human, and the other is not.
6) Will it resonate with the Twitter Audience?
The Twitter audience is not looking for something serious. The crowd is looking for humor, punts, and short sound bites. I recommends users to use #hashtags and tweet relatable content that rides along the trends of the current trending on Twitter.
Making your Twitter sound machine like won’t reach out to Twitter’s audience.
7) Listening Well on Twitter
Gary Vaynerchuk, digital marketing industry leader recommends joining in conversations in your industry and then engaging people conversations.
Sometimes, marketing is just a #Hashtag away.
Summary For Twitter:
- Short Copy
- Relevant Hashtags Eg. Using the niche’s keyword such as #SEO #SEM
- Location Hashtag Eg. #Singapore
- Trending Hashtags
- Tweet to others, join in conversations
- Include a High Quality Image
How to Craft Instagram Posts?
What are some Instagram marketing tips that business can use to promote their business on Instagram?
Instagram and Snapchat are bite-sized content media outlets that have millions of users engagement
1) Link In Bio Marketing
Include your call to action in your bio. On your Instagram posts, where you add value, tell your audience to view your latest content, latest product or whatever call to action that you desire on your Instagram bio. That’s the only clickable part of Instagram that doesn’t require the user to manually take down the link.
2) Instagram Hashtags ###
Just like Twitter, you can use #Hashtags. Instagram now includes trending tags, that you can ride on.
Hashtags in on Instagram is a great way to get found on Instagram. Remember to use hashtags that are more generic, instead of starting your own hashtags.
Tip: You can add hashtags in your own comment sections if you do not want to include them in your initial posts.
3) Photos On Instagram Got to be of High Quality and Hipster
Instagram users are on the platform for Indie and hipster photos. Going up to the platform and including a wordy photo that attempts to advertise a product is not only ugly, but it also totally misses the point.
You’ll be surprised how many major brands actually don’t know how to market themselves on Instagram.
Pro Tip: Adding emoticons are a great way to communicate more color and fun into your Instagram posts.
4) Do Not Sell Directly
Putting links and call to actions on your Instagram post begging someone to buy your your product on Instagram is bad taste. It doesn’t work. Instagram is an artistic hipster platform and not an advertising platform.
User acquisition, direct response marketing is close to pointless on the Instagram platform.
STOP fucking trying to sell anything on Instagram!
Publishing Google Plus:
You can also distribute your posts to Google plus communities.
- Short Copy
- Relevant Hashtags
Publishing on Linkedin:
Firstly, I use my personal LinkedIn profile page to build a considerable audience of people I want to work with (guest posting, collabs, interviews) in the future. I then publish content on my company page, and then share it on my personal profile.
Firstly, assuming I am publish good content, it goes to show that I am knowledgeable and an authority in that particular nice. This opens up link opportunities, collaboration opportunities with my network on LinkedIn.
When publish on LinkedIn, make sure your posts are:
- Short Copy
- Don’t Have to Change URL
No, you don’t need to. Shortening or changing links using the Google Url Shortener or other popular shorteners might decrease “link juice” from your social media links. Links generated from URL shorteners are often recycled.
It’s perfectly fine to stick to the original URL be it the Http, Https or LinkedIn versions.
How to Craft PinInterest Posts?
Pinterest was launched in March 2010. It has 48.7 million users. 68% of Pinterest users are women and half of them are mothers.
Fun fact: The most repinned pin is a recipe for garlic cheese bread.
So how do you market on Pin Interest? Well, it’s simple, think of Pinterest as eye candy.
1) Have Your Picture Feed The Dream
The image is the most important element of all. Your image has to… feed the dream. It has to be of mouth watering high quality.
Here’s something to ask yourself. Can this Pin be seen as advertisement or an accompanying photo to an article featured in a top flight magazine?
Pinterest places a high value on high-quality images. Users want eye pleasing images to look at.
2) Make Your Boards Have Clever and Creative Titles
This rule applies to all other platforms. Pinterest is no exception.
3) Include a Price Only when Appropriate
You’ll want to include in a price only when you’ve delivered enough value for your users. This means not jamming price tags down other people’s throat, but actually delivering on engaging content, creative titles, and pictures before including a price.
4) Include a Hyperlink on Your Photos
This will increase click through rates.
Think of the user experience, the whole art of repinning and pinning for your own and others should be made user-friendly. Don’t make it complicated, categorize your photos easily so that others can repin it instantly.
Tracking Your Social Media Results
Google analytics can be used traffic social media traffic. Tracking your data helps tell if you’re distributing people are clicking, staying or purchasing through your social media platforms.